In recent years, digital printing has come a long way and now produces accurate colour matching across different applications and finishes. As set up requires less labour than traditional offset printing, digital print jobs can be turned around quickly, enabling clients to get their print jobs to market faster.
Digital Printing Allows for Variable Data
At Southport Printing Co., our sales team places strong emphasis on going the extra mile for our clients. One of the great services that we often discuss with clients is the ability to personalise print jobs as they come off the printer. This process is known as Variable Data Printing (VDP) or On-Demand Printing. This allows us to overlay elements including text, graphics and images resulting in one printed piece being a variation of the next. A great application of this is Direct Mail or a Mail Merge.
Southport Printing Co. makes Direct Mail or Mail Merge Printing Easy
At Southport Printing Co., we print many direct mail or mail merge print jobs for various customers. Put simply, this means that clients give us a project brief and a database and the finished product ends up in their customers mail boxes without them having to see it again! This is a fantastic solution for many time-poor clients and it costs less than you may think!
Digital Printing for Packaging
As digital print is able to be applied to many surfaces quickly and cost-efficiently, this makes it a great solution for packaging too. Digital printing allows for the printing of cost-effective prototypes which means that companies can refine their packaging design and make several mock-ups before committing to a final product, all with minimal waste!