What Type of Customer will be Using Them?
The first thing to think about is “Who is using your coasters?”. Once you have established this, you can work through the below questions to print the perfect coaster for your business!
Are They Intended for Single or Multiple use?
Answering this question will help you decide on stock selection. Single use coasters can be produced at a low unit cost, but remember the intention is exactly that, single use. A thicker stock may cost you more per unit however, you may get several uses out of it. If you are intending to use them as a giveaway, it is best to print them on a thicker stock so that they hang around their final destination for as long as possible, shouting out your brand for a longer period of time.
Where Will They be Placed?
Are they going to be on a wet bar or on a table with other items? A wet bar will cause them to perish faster than a dry space. Consider a print finish or a different stock if they are going to be placed in a wet area. Nothing looks worse than a coaster that is not absorbent enough for its intended destination! A tabletop that is decorated with other items may cause a brightly coloured coaster to clash. Consider a colour scheme that will compliment other items on the table.