The Power of Personalisation
Mass marketing has its place and when done well, it can be a really effective way to generate leads and convert customers. We’ve all heard the warnings that “everyone” can’t be your target audience or you’ll risk attracting nobody but it can be challenging to find an affordable and efficient way to direct your marketing and advertising initiatives at smaller segments.
That’s where digital printing from Southport Printing Co. can really make a difference to your marketing.
What is Digital Printing?
Digital printing is the process by which a computer file (such as a print ready PDF) can print directly to paper or whatever material your project calls for. There’s no set up process involved which means it’s affordable to print smaller quantities.
Smaller quantities means you can create marketing materials such as brochures, flyers and posters with specific messaging to meet your objectives.
It also means that personalisation is an easy process so you can use details from your database such as your customer’s names and other unique information to make them take notice of what you’re sending out. You just need to supply a spreadsheet with your project and the Southport Printing Co. team will take care of the rest – we can even coordinate Australia Post delivery direct to your customer’s mailing address.