Gold Coast Printed Newsletter
Southport Printing Co. has a long and valued relationship with Sofitel Gold Coast. The iconic Broadbeach five-star hotel is a favourite place to stay for business and leisure travellers.
A recent guest even left a TripAdvisor review saying that they were made to feel like royalty*, noting special touches like welcome letters and all-round impeccable service, assistance and attention to detail made them feel valued.
Making and Taking Memories
One of our favourite jobs to produce for Sofitel Gold Coast is their monthly digital printed newsletter. Professionally written and designed in house, it contains a collection of local tips, attractions and news for visitors and guests.
As well as placing one in every guest room, these newsletters are also available in other public areas such as the front desk, concierge and food and beverage outlets. While the hotel regularly shares travel tips and promotions on social media and other digital channels, the team finds that guests really appreciate having the information in a tangible format. Many even keep copies as mementos of their trip or use it to scribble extra notes and tips down about things they want to do. Conference and event hosts will often request extra copies for their delegates and suppliers.
The Finish Is Part of Your Brand
As a luxury global hotel brand, Sofitel prides itself on “the art of luxury French-style hospitality” with a local flavour and flair. And while the blue skies and azure ocean Broadbeach is famous for might be almost as far from Paris as you can get, the Gold Coast team can still emulate the detail and personalisation the brand is famous for.
With 296 rooms and a high occupancy rate, printing the newsletter in house wasn’t a viable option for the team. There is significant time (and ink and paper) associated with keeping the rooms and service areas stocked with newsletters for in house guests, restaurant and café patrons and other visitors to the area.
The Sofitel Gold Coast team also feel that an in-house print wouldn’t portray their brand to the style and standard they’re known for. We print the newsletter on a high quality 150gms satin art paper and professionally wrap the finished product to keep it pristine during transit and storage.
The paper selection matches Sofitel Gold Coast’s high-end standards, will last in high traffic areas like food and beverage venues and also provides a robust document that can also withstand being taken on a day of sightseeing and activities.
Same Day Print Service
Southport Printing Co. also pride ourselves on a certain style and standard, so we always make sure we have written sign off on a proof we send to show how the document will look printed. In this case, we had the job proofed, double-sided printed, folded and with a courier within six hours of receiving approval.
We have worked with Sofitel Gold Coast many times, so their artwork is always supplied to a high, print ready standard. Our dedicated Sales Managers will walk new clients through this process or can coordinate the design for you. We can even supply a branded editable template for you and your team to use.
Printed Newsletters Can Take Your Service Next Level
A printed newsletter is quick and affordable to print, easy to store and light to distribute. If you have a database of recipients, we can also add an extra layer of personalisation to the document.
Whether you have large volumes of news to share or just want to send out a short message to your audience, Southport Printing Co. can help you implement this element of your communication strategy at your business.
Speak to one of our friendly sales staff today.
